TikTok stated on its website that 1 billion users use the app of TikTok each month. This indicates that the earth which we all say is home, almost 1 in 7 also a half people are daily viewing short-form clips about dangerous “milk crate challenges” plus yet real educational content.
For context, media giant Facebook announced that during June it held 2.9 billion monthly active users, up 7% year over year. However TikTok’s increase continues rapidly — the latest user data records a 45% rise in monthly active users from July 2020, during which it held 689 million users. Also, that in July of 2021, TikTok had become the leading non-Facebook app that reached 3 billion global downloads, per-app analytics from SensorTower.
Competition
The competition TikTok poses on the media giants of the west is palpable — Instagram, which is owned by Facebook, has completely changed its focus, announcing it is no longer a photo-sharing app. Instagram continues to promote Reels, its TikTok clone, plus also discussion forums like Reddit are enticed by the promise of short-form clip feeds. Instagram also informed creators that if they used watermarked TikToks for posts at Reels, that content could become less discoverable.
TikTok also announced that the largest markets for the company are in the United States, Europe, Brazil, plus Southeast Asia, but TikTok’s parent company ByteDance is located in China. Of course, TikTok has suffered severe regulatory warnings within the current years — former President Trump tried to prevent U.S. business transactions by TikTok, plus in India, a place to 1.36 billion people, TikTok is been banned from the last year.
Despite that, it remains to display remarkable growth. Since lately as last month, TikTok parent ByteDance acquired the VR hardware company, Pico, showing a possible future development in VR. It’s not a coincidence that all that time, Facebook CEO Mark Zuckerberg desires to use his trillion-dollar platform in a “metaverse” company.
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