Snapchat has launched a new AR experience that allows you to try on and buy Halloween costumes directly within its app, the social giant has announced. With this feature, Snapchat users can try on and purchase costumes of popular movie and TV characters from “Stranger Things,” the “Harry Potter” series, “Squid Game,” “Minecraft,” “Ghostbusters” and more. The new AR experience is launching in collaboration with costume company Disguise.
Users can try out the new AR experience by typing “Disguise costumes” in the app’s search bar to browse through Snap’s Halloween outfits. Or, you can browse for specific costumes by searching for specific movies or TV shows, such as “Squid Game” or “Stranger Things, ”the “Harry Potter” series via Lens Explorer. Then, you have to take a few full-body photos of whatever you’re wearing, and Snap’s AR technology will then apply the outfit to your photo. You have the option to save the picture or send it to your family and friends. If you like the costume, you can buy it directly within the app. Purchases will be made through Disguise Costumes.
The launch arrives as Snap recently expanded its investment in AR shopping by introducing an in-app destination for AR fashion and virtual try-on called ”DressUp” a tool that turns retailers’ photos into 3D assets. The media giant has been making strides with AR-powered e-commerce over the past year. He has given its computer vision-based Scan, which analyzes content in a user’s camera feed to quickly bring up relevant information. Snap says around 170 million users per month use the feature. which has now been given a more prominent placement inside the camera section of the app, and has been upgraded with commerce capabilities.
Snapchat says that it conducted a study with consulting firm Ipsos and discovered that 92% of Gen Z users are interested in using AR for shopping. This is not a surprise that AR is becoming more popular for shopping purposes, as more and more companies are integrating technology into their retail efforts.
For example, shopping giant amazon Amazon rolled out a feature called Virtual Try-On for Shoes in June that lets customers visualize how a pair of new shoes will look on themselves from numerous angles using their smartphone’s camera. In addition, Pinterest and Google have also leveraged AR to allow shoppers to try on makeup, apparel, and accessories.