TikTok Launches “Effect Creator Rewards” Fund
TikTok unveils an innovative method to help content creators monetize their work on the platform. The company introduces the “Effect Creator Rewards” fund, designed to compensate creators for their effects created using TikTok’s AR development platform, Effect House.
$6 Million Fund for Engaging Effects
The “Effect Creator Rewards” fund, amounting to $6 million, provides creators with payments based on user engagement with their effects. Creators receive $700 USD for each effect used in 500,000 distinct videos within a 90-day period. An additional $140 is awarded for every subsequent 100,000 videos published within the same timeframe.
Accessible in Multiple Countries
The newly established fund is currently accessible in the United States, France, Germany, Italy, Spain, and the United Kingdom, as confirmed by a TikTok spokesperson.
Empowering Creators with Effect House
TikTok’s commitment to empowering creators is evident through the introduction of Effect House. With development tools, guides, and learning resources, TikTok aims to equip designers, developers, and creators with everything they need to build engaging Community Effects.
Enhanced Revenue Opportunities with “Creativity Program Beta”
TikTok launches the “Creativity Program Beta” to enhance revenue generation and real-world prospects for creators. Eligible creators must have a minimum of 10,000 followers and at least 100,000 views in the last 30 days to participate.
Addressing Creator Concerns
In response to concerns over low payouts, TikTok has carefully designed the rewards structure of the “Creativity Program Beta” to provide creators with a higher average gross revenue. This program serves as a solution to address creators’ criticisms and offer improved opportunities.
Transition from Creator Fund to Creativity Program
Once enrolled in the new program, creators cannot revert back to the Creator Fund. While TikTok has not explicitly stated the complete replacement of the Creator Fund, it is likely to be phased out with the wider launch of the Creativity Program.
Expanding Monetization Tools
TikTok continues to expand its suite of monetization tools, with Effect Creator Rewards and the Creativity Program being the latest additions. Alongside LIVE subscriptions and TikTok Pulse, creators can monetize through tips, gifts, and the “Series” feature for content behind a paywall.