Video editing tools could be the next large addition to Microsoft’s set of productivity tools. Microsoft said that it has acquired Clipchamp, a company that offers web-based video production also editing software that lets anyone place together video presentations, promos, and videos for social media purposes in destinations like Facebook, Instagram, plus YouTube. According to Microsoft, Clipchamp does a “reasonable fit” to expand its current productivity experiences in Microsoft 365 for families, schools, and companies.
This acquisition was appealed to Microsoft for some reasons. Now, more and more people continue to create plus use video, thanks to the growing collection of new tools which allow anyone — yet non-professionals — to instantly also quickly make advanced edits plus generate quality video content. That, reveals Microsoft, has enabled the video to establish itself as being a new type of “document” for companies to make things like pitch an idea, describe a method or interact with teammates.
Microsoft further saw Clipchamp as being an interesting acquisition target due to how the company connected “the simplicity of a web app with a full computing potential of a PC with graphics processing unit (GPU) acceleration,” it stated. This makes this software a good fit for the Microsoft Windows customer base.
Features:
Clipchamp has made plenty of online tools in the video production also editing space, that includes its video creator Clipchamp Create, which gives features as trimming, cutting, cropping, rotating, plus speed control, plus add text, audio, images, colors, and filters. Clipchamp further presents more tools that make video production more comfortable, like templates, free stock video, and audio libraries, screen recorders, text-to-speech tools, also more for analyzing a brand’s fonts, colors, and logos for use in the video. A suspended collection of utilities named Clipchamp Utilities had previously included a video compressor and converters, as well as an in-browser Clipchamp itself, had built several online tools in the video creation and editing space, including its video maker Clipchamp Create, which offers features for trimming, cutting, cropping, rotating and speed control, and adding text, audio, images, colors, and filters. It also provides other tools that make video creation easier, like templates, free stock video, and audio libraries, screen recorders, text-to-speech tools, and others for simplifying a brand’s fonts, colors, and logos for use in the video. A discontinued set of utilities called Clipchamp Utilities had once included a video compressor and converters, as well as an in-browser recorder for the webcam. Some of the functionality was migrated to a new Clipchamp app.
After making some videos by Clipchamp, creators could decide among various output styles and aspect ratios for popular media networks, presenting them as a popular tool for online marketers.
Growth
After its founding in 2013, Clipchamp attracted more than 17 million enrolled customers plus it served above 390,000 businesses, rising at a speed of 54% year-over-year. While the pandemic made more companies remote work, the value of video has increased as businesses adopted the medium for training, communication, reports, and more. Throughout the first half of 2021, Clipchamp witnessed a 186% rise in video exports. Videos that use the 16:9 aspect ratio increased by 189%, while the 9:16 aspect ratio for sharing places as Instagram Stories plus TikTok increased by 140% and the 1:1 aspect ratio for Instagram increased 72%. Screen recording also increased 57% and webcam recording increased 65%.
In July, Clipchamp CEO Alexander Dreiling said about this growth, seeing the company has almost tripled its team in the past year.
“We are acquiring two times more users on average than we did at the same time a year ago while also doubling the usage rate, meaning more users are creating video content than ever before. While social media videos have always been at the forefront of business needs, during the past year we’ve also witnessed the rapid adoption of internal communication use cases where there is a lot of screen and webcam recording taking place in our platform,” he said.
Microsoft didn’t reveal that acquisition price, however, Clipchamp raised above $15 million in funding, according to Crunchbase.
That isn’t Microsoft’s first attempt in joining the video market.
Clipchamp did recently became one of the suitors pursuing TikTok during the Trump administration was going to force a purchase of the China-owned social network, which Trump had called a national safety threat. (To keep TikTok running in the U.S., ByteDance would have needed to have divested TikTok’s U.S. operations. But that sale never came to be as the Biden administration paused the effort.) Many years before, Microsoft additionally launched a video service named Stream, which that intended to allow companies to use video as quickly as users use YouTube. In 2018
it acquired the social education program Flipgrid, which used short video clips for collaboration. While remote work became the norm, Microsoft has continued to add more further video abilities to its team collaboration software, plus Microsoft Teams also.
Microsoft didn’t say when that is expected to integrate Clipchamp into its current software suite, stating that it would share more at a later date.